Fortune Friday

Posted March 31, 2023

Happy Fortune Friday!

It might not feel like it, but the season is starting to wind down as we are just one day away from April... and what a season it has been! After opening a full week early in November, we recently announced we are extending the season. And with these great conditions, how couldn’t we? We are going to keep some lifts spinning all the way through May 7, which is an additional three weeks of skiing and riding!

As we wind down the final weeks, we will also begin ramping down operations and decreasing lifts and terrain starting this Monday, April 3 – which is standard for our spring approach, and what would typically occur in our final weeks of operations. This is primarily because our staff members start to head off to their summer jobs and springtime also brings a lot more options for people’s time such as biking, baseball, and traveling. That said, there will be plenty of terrain all the way until the end. We will adjust the footprint slightly each week as staffing dictates with the intention of prioritizing Stagecoach, the Gondola, and California portals + upper mountain acreage as long as we can. Here is what we are looking at for next week:

The terrain on the California side of the mountain will stay fully open. Lifts include Sky, Powderbowl, Groove, Patsy’s (for download), Gunbarrel, and the Tram. In Nevada we will operate Stagecoach, Dipper, and Mott Canyon. Out of Heavenly Village we will operate the Gondola, Tamarack, Big Easy, and Tubing. We will be running a shuttle between Boulder and Stagecoach parking lots and ski + ride (access only) will be available back to Boulder. We will likely pivot lifts and terrain based on conditions week by week, so please make sure you check the lifts and terrain status page on our website for the latest/current information.

I also want to take a quick look back at last weekend - it was so awesome! Yet another Gunbarrel 25 is in the books, and it was such a perfect day for it. Every year, I am awed by all of the skiers and riders who take on this challenge. I was especially honored to present the first ever ‘Kyle Smaine Iron Man Champion Award’ in honor of local pro skier and last year’s Gunbarrel 25 Iron Man Champion Kyle Smaine. Kyle tragically passed away in January. Heavenly’s own Brandon Commanda won this year’s Kyle Smaine Iron Man Champion trophy which made for a special moment. Another Heavenly insider - Jen Menzel Cambria - was once again the Iron Woman Champion, adding to her long list of 1st place finishes. You can check out the full results here. Congratulations to EVERYONE who participated, and to all the winners.

Last weekend also brought our inaugural Pride Day at Heavenly! It was a hit, and it was awesome to see how much support it garnered from guests, employees, and our community. We proudly welcome everyone to our mountain. It’s one of our core values to Be Inclusive, and our inaugural Pride Day was reflective of this... plus, it was a blast! Speaking of events, our Pond Skim is just around the corner, on April 16 – our “non-closing day”. Mark your calendars and be sure to join us!

Importantly, none of these events would be possible without our Field Marketing Manager, Katie Ficeto, who has been an integral part of our team for seven years now! Check out her employee spotlight below.

Finally, we are only three inches away from breaking our 2016/2017 record of 564”, which we expect to pass in the next couple of days. This has truly been a historic and unforgettable season – while we all want some sunny spring days, we also want to break the record and finish strong!

Stay tuned for continued lift and terrain updates each week... and see you on the slopes.

Tom

Katie Ficeto Marketing Manager and Kids

Team Member Spotlight Q&A: Katie Ficeto

Q: Hi Katie! Can you tell us a little bit about your role at Heavenly, and how long you’ve been here?

A: This summer will be 7 years at Heavenly for me! I have worked in many different roles within the Marketing department over the years. Currently I am the Marketing Manager, running point on events and everyday guest experiences.

Q: What inspired your career path?

A: My passion for skiing and marketing. It has been a dream come true to market and advertise a sport I am passionate about to others. I love bringing this sport to new people and being able to promote how beautiful Heavenly is! Combining my advertising and marketing background, plus the ability to work at a ski resort means the world to me. I feel blessed to be in the place and role I am today!

Q: What are some of the responsibilities you have that might surprise people?

A: Creating and printing the winter trail maps.

Q: What do you love most about your job? And about Heavenly?

A: What I love most about Heavenly is the people who work here and the culture at the mountain. What I love most about my job is seeing the events that I work on for months come to life and seeing guests enjoying themselves. I also love seeing our Go to Market (GTM) campaign come to life!

Q: What unique or special skills are needed to do your job?

A: Multi-Tasking (!!) and co-worker relationships. I can’t do my job without the support of every department on the mountain.

Q: What or who inspires you most?

A: My mom and my kids inspire me the most in life. My mom is my hero and I strive to live every day like she does; to enjoy life and be kind to all. My kids inspire me to work hard in life. I want to show them that you can work hard, provide for your family and love your job at the same time! My kids are my true inspiration in life!

Q: What has been your favorite part of this ski and ride season so far?

A: The skiing! The snow and conditions - either on a powder day in the woods or some fresh groomers - has been amazing skiing this season! I love going out to ski with my kids and friends as much as possible. I also loved working on and executing the MSP (Matchstick Productions) photo shoot this season!

Q: What is your favorite event that you plan?

A: The Pond Skim!

Q: Do you have a favorite run at Heavenly?

A: On a blue bird groomer day, Boulder Chute and Ridge Run. On a powder day, Hogsback, the trees under Sky Chair and East Bowl Woods.