Appetite for Life

Heavenly to Serve Good Food on a Grand Scale for Guests Who Have an Appetite for Life

This winter, Heavenly will be providing Good Food on a Grand Scale by serving natural, hormone-free meats and poultry and organic dairy products in its seven on-mountain restaurants, taking the cuisine at Lake Tahoe ski resorts to the next level. To accomplish this unprecedented effort, Heavenly is partnering with Coleman Natural Foods LLC and WhiteWave Foods Company, maker of Horizon Organic® dairy products and Silk® soymilk products.

“At Vail Resorts, our mission is Extraordinary Resorts, Exceptional Experiences. A key piece of the experience we provide our guests is the food we serve. Our decision to launch Good Food on a Grand Scale is about the investment we are making in our guests, particularly kids, to ensure that we are doing our part to make our dining experience as healthy, clean and natural as the activities that happen every day on our mountains,” said Rob Katz, chief executive officer of Vail Resorts. “We admire the brand promises of both Coleman Natural and WhiteWave Foods and are proud to now make those same promises to our guests.”

Heavenly serves over 400,000 lunches each ski season at its seven on-mountain venues, primarily to families and active, health-conscious guests of all ages. The organic dairy products and natural meats procured through the Good Food Partnership will be used to prepare meals in Vail Resorts’ on-mountain kitchens by resort chefs.

• Effort will be Launched in 40 Mountain Dining Facilities at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly
• Effort will be the Largest Undertaking to Offer Natural Meats and Organic Dairy in the Travel Industry
• Vail Resorts Creates the "Good Food Partnership" with Fellow Colorado Companies Coleman Natural Foods and WhiteWave Foods (Horizon Organic and Silk)

Vail Resorts’ commitment to offering its guests high-quality, sustainable foods includes all-natural beef, poultry, lamb, pork and deli meats supplied by Coleman Natural Foods, headquartered in Golden, Colo. Coleman® Natural meats are free from antibiotics, added hormones, artificial ingredients and preservatives and Coleman Natural ranchers pledge humane and sustainable raising practices. Vail Resorts will prepare and serve over 447,000 pounds of Coleman Natural meat:

• Deli Meats (turkey, ham, roast beef) – 33,000 Lbs (14,969 Kg)
• Hamburger and Ground Beef – 180,000 Lbs (81,647 Kg)
• Beef Brisket – 15,000 Lbs (6,804 Kg)
• Chicken – 137,000 Lbs (62,142 Kg)
• Franks (hot dogs) – 44,000 Lbs (19,958 Kg
• Bacon – 18,000 Lbs (8,165 Kg)
• Pork (spare ribs, back ribs, loin) – 20,000 Lbs (9,072 Kg)

Horizon Organic dairy products. Horizon Organic is the nation’s leading brand of U.S.D.A certified organic milk with more than 80 products produced without the use of antibiotics, added growth hormones or pesticides. Through its partnership with WhiteWave, Vail Resorts will prepare meals at on-mountain dining locations during the ski season using organic dairy products such as butter, cheese, milk and yogurt:

• Organic Butter – 48,000 Lbs (21,772 Kg)
• Organic Cheese (cheddar, mozzarella, pizza cheese, etc.) –137,000 Lbs (62,142 Kg)
• Organic Yogurt (plain, vanilla) –30,000 Lbs (13,608 Kg) • Organic Liquid Dairy (milk, half & half, cream) – 64,000 Gal (242,266 L)